With the explosion of tasty television shows and magazines, it might seem like an endless banquet of opportunities for chefs, authors, restaurants and schools.
But competing for attention from producers and editors – who are bombarded daily with hundreds of pitches – requires precise positioning and delicate handling. Especially if you’re in one of the world’s red-hot culinary capitals – in this case, San Francisco.
Since 2002, classically-trained French chef Grégoire Jacquet had been re-inventing takeout with a mere 400-square foot restaurant around the corner from Alice Water’s landmark Chez Panisse in Berkeley’s popular Gourmet Ghetto. And while his GRÉGOIRE Restaurant had become a gourmet fixture in the East Bay, a new infusion of media attention was long overdue. Plus, Jacquet had a second location to launch, on Oakland’s historic Piedmont Avenue.
Working closely with this former Ritz Carlton Executive Sous Chef, Foggia Public Relations produced a defining media kit to illustrate how Jacquet had established a new category of takeout – in which his unique brand of high-end sandwiches and entrées are meticulously prepared using classical French cooking techniques and the finest natural and organic ingredients from around the globe.
The campaign that followed sprouted a bounty of press coverage – including prominent exposure in Sunset, Diablo and Oakland magazines, KRON-TV’s “Bay Café,” KQED-FM (NPR), the San Francisco Chronicle, Contra Costa Times, and East Bay Express. Jacquet was also included in a Food Network special.Since early 2006, Foggia Public Relations has also worked closely with Chef MikeC. and well-known restaurateur Olivier Said for the launch of their exciting new cooking school for home chefs – called Kitchen on Fire. Plus, Foggia mounted the national campaign to kick off the release of Said’s second cookbook, The Bar: A Spirited Guide to Cocktail Alchemy (Ten Speed Press), in the fall 2005.
We are able to stir up serious interest for clients because of Foggia’s first-hand knowledge of what media need to produce a sizzling segment or feature. For four years, she served as the exclusive publicity rep for “LIVE With Regis & Kathie Lee” – where her responsibilities included helping the producers select guest chefs, then promoting their appearances. And as a Vice President at SSA Public Relations in Los Angeles, Foggia was responsible for turning up the ratings heat for such television clients as “Martha Stewart Living” and “B. Smith.”
Foggia Public Relations helps culinary clients become blazingly successful.
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