It’s rarely the case, but making the bestseller lists wasn’t even a goal for Dr. Kenneth Ruoff. After all, his new book, The People’s Emperor: Democracy and the Japanese Monarchy, 1945-1995, a published version of his doctoral thesis, was never intended for general audiences. Rather, Ruoff hoped it would establish him as a leading authority on the royal family in the English-speaking world.
With the release timed to coincide with the birth of the next likely heir to the throne, Foggia calculated that American media would be looking for experts to interpret this monumental event. The problem was, all of the stories were being filed from Tokyo, and Foggia had only weeks to get Ruoff on their radar screens.
Fortunately, Ruoff was heading that way to deliver two prestigious academic lectures – providing a window to schedule him for back-to-back interviews with “ABC World News Tonight,” Time magazine, the New York Times, Wall Street Journal, Los Angeles Times, NPR, the Associated Press, and Reuters, among other outlets.
It was just the first chapter of Ruoff’s new standing as the go-to expert whenever the royal family is back in the news. The campaign, he has said, also played a key role in helping him win the Japanese equivalent of the Pulitzer Prize.When popular romance novelist Joan Johnston was ready to release her first hardcover, The Price, Foggia Public Relations laid in a penetrating grassroots campaign that helped land it at #15 on the New York Times bestseller list and in the top 10 of the Wall Street Journal and Los Angeles Times lists.
Like a lot of self-published authors, Patrick Carman wanted to score a publishing contract with the majors. Foggia Public Relations provided the positioning and key elements of the strategy that delivered over 350 school kids to a local Barnes & Noble. Within weeks, New York came calling with a long-term commitment from Scholastic Books. Carman’s first children’s title, Land of Elyon: The Dark Hills Divide, went on to spend six months on the New York Times bestseller list. Today, he’s one of the most successful authors in the genre.
Among the other titles Foggia Public Relations has helped launch are Olivier Said’s and James Mellgren’s The Bar, Tami Aschraft’s Red Sky in Mourning, Dr. A. Jay Cristol’s The Liberty Incident, Susan Strong’s The Greatness of Girls and The Boldness of Boys, J.T. Petty’s Clemency Pogue: Hobgoblin Proxy and The Squampkin Patch, Kresley Cole’s The Captain of all Pleasures, and Troy Bachmann’s Frontier Flies.
Foggia Public Relations is in a unique position to understand what authors and their books need to succeed. As well as a veteran promoter of new titles, Lyla Foggia is an award-winning author of a landmark book (Reel Women) who did a 13-city book tour (with multiple signings at each stop), over a hundred interviews (including in the Wall Street Journal and NPR), and numerous speaking engagements around North America.
Between 50,000 to 100,000 new titles are published each year. Foggia Public Relations can help you break through the clutter.
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