February 27, 2008
A national product launch requires deep positioning, which only a media kit fully accomplish. As the first step to mounting a green campaign for client Pacific Dry Goods, Foggia PR felt it was important to first establish the company as one of the earliest green enterprises in the U.S. Following an excerpt from the new kit, which be read in its entirety by downloading the PDF beleow.
“Long before ‘global warming’ became a part of the American vernacular, 25-year-old Brian Hudson became one of the first entrepreneurs to build a thriving business around biodegradable, 100% ecologically-sensitive products for the consumer market.
After discovering the unique qualities of viscose fabric at a street fair in 1980, Hudson decided to create the first mainstream super-absorbent, quick-drying towel that was not only reusable, but got better with age the more you washed it. To source the raw material, he personally traveled through Europe, “bouncing from factory to factory” until he found the manufacturer that continues to serve as his supplier, 27 years later.
Hudson’s first product, in 1982, was the private label Arena SwimTowl, sold in swim shops and sporting goods stores around the country. A year later, he introduced the now-famous PackTowl at the 1983 Outdoor Retailer Summer Market. It not only became an overnight sensation with hikers and retailers, but was the first to establish a whole new category of backpacking accessories. A decade later, the PackTowl was acquired by Cascade Designs, and Hudson spent the next five years as a consultant to a multi-media entertainment company…”
Download a PDF for the full story