January 16, 2008
How do you get the attention of deejays, who are flooded with free products, in the hope of getting them mentioned on air?
You start with a clever subject line: “Knife Skills Made Simple. A new DVD from those crazy chefs at KITCHEN ON FIRE.” Then stir in plenty of chuckles to keep them reading!
The result for “MASTERING KNIFE SKILLS: Cutting-Edge Tips, Tricks & Techniques Used by Professional Chefs”?
Nearly 70 radio stations in 26 states are now talking about this hot new DVD while giving them away on-air — all without a single ad buy!
No one does penetrates the country with grassroots campaigns like Foggia PR.
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