October 15, 2007
Want to know what theatrical distributors are looking for? How to promote a straight-to-DVD release? How to find your core audience through niche marketing? What it takes to stand out from the clutter at film festivals? Why films must be properly positioned (like any product), and how to do it? What you must do during principal photography to properly prepare for release? Plus, the reel essentials of what goes into killer press releases, media kits, key art, ad campaigns, posters, websites and trailers.
Those are just some of the topics that film industry veterans Lyla Foggia and Kelly Neal will cover in their new column, “Reel Marketing Power,” for Film Arts magazine, beginning with the November issue.
To subscribe, visit http://cart.filmarts.org/