April 01, 2008
Foggia PR is thrilled that have arranged for this much-deserved rave review for its client KITCHEN ON FIRE:
Olivier Said and Chef MikeC are not your typical cooking instructors. They operate a cooking school in Berkeley, Calif., called Kitchen on Fire (KoF, hopefully in metaphor only), where one of the most popular and successful classes has been Chef MikeCs Basic Knife Skills class (he has taught hundreds of sold-out sessions up and down the West Coast even before KoF, and was the educational director for Sur La Table prior to opening the school). The pair of unorthodox teachers have just launched what will be the first in “The Basic Series” of cooking DVDs with Mastering Knife Skills: Cutting-Edge Tips, Tricks and Techniques Used by Professional Chefs. I have seen a lot of instructional videos —food and otherwise —and they are usually enough to put the most severe insomniac to sleep. This one, however, is lively, funny, visually arresting and presents a brilliantly organized system for learning to properly use a kitchen knife, techniques that can be applied to, as Chef MikeC says, “literally anything edible on the planet.”