Lyla Foggia is a national publicist and award-winning writer who has personally mounted over 200 national campaigns to date – many of them considered groundbreaking.

Prior to founding her own agency, she served as the Vice President of Publicity for TriStar Pictures, Director of Publicity for ABC Television, and National Broadcast Publicity Manager for 20th Century Fox.

Foggia began her career as a freelance journalist in Seattle, for which she was awarded a coveted National Endowment for the Arts Writing Fellowship.  After relocating to Los Angeles, she joined First Artists Productions, the company founded by Barbra Streisand, Dustin Hoffman, Paul Newman, Sidney Poitier, and Steve McQueen.

In only seven years, Foggia rose through the studio ranks to become second in command of TriStar’s national publicity division – despite taking three years off from the corporate track to handle the PR during production on such films as “E.T. – The Extra-Terrestrial,” “Splash,” and “WarGames.”

Notably, she was one of only two staff publicists at Columbia Pictures invited to join the Sherry Lansing team at 20th Century-Fox when Lansing became the first female studio head in history.

Widely regarded as one of the industry’s top copywriters, Foggia taught publicity writing to students around the world for UCLA Extension for three years, and has served as the in-house editor and staff writer at various companies.  She is also the author of a landmark book, Reel Women: The World of Women Who Fish, which chronicled the 500-year history of women in the sport for the first time.  Among other honors, Reel Women was selected as one of the “Top 25 Best Fishing Books in Print” (out of 2400 titles) by Field & Stream magazine.