The company – headed by former Hollywood studio executive Lyla Foggia – has achieved prominent coverage in literally thousands of media outlets, including the Associated Press, Reuters, and Knight-Ridder; People, Time, Newsweek and other leading magazines; the New York Times, USA Today, Wall Street Journal and every daily newspaper in the country; all three television networks and CNN, and NPR and morning drive radio shows in every major market.

The secret to our success is a technique developed by Foggia over two decades, called The Power of Positioning Through PR™.   It involves a proprietary profiling process that results in our own unique brand of definitive press releases and media kits – making it possible to shape how a client is perceived by the media, consumers, customers, clients and investors.

Why is this so important?  Because the traditional practice of issuing press releases filled with hype, jargon or dense, empty filler is no longer effective.  Editors and producers today are inundated with a hundred or more pitches on a daily basis.  In reality, if they can’t understand within seconds what makes someone or something unique and newsworthy within its universe – both prerequisites to garnering major coverage – they simply move on to the next candidate.  Yes, it is that ruthless.

That’s why Foggia Public Relations believes it is critical to properly position every client for primetime.  And while there are never guarantees with publicity, it is extremely rare that our system doesn’t produce both amazing immediate and long-term tangible results.

To view examples of how this method has helped clients – as well as the services available for your industry – please browse our PORTFOLIO.  

To learn more about The Power of Positioning Through PR™  and what it can do for you, please contact us for a complimentary consultation.